When the film and TV industry emerges from self-isolation to a forever Changing landscape, one silver lining will be the online savvy newly gained by traditionally digitally-shy businesses, some of whom have reacted with lightning speed to devise virtual showcases.
Sony was one of the first studios to reveal plans for a virtual offering in lieu of their annual Screenings event in May.
It’s understood the studio is investing a decent chunk of money into the digital portal, which is currently in the works.
60% of revenue stems from theatrical sales, says virtual showcases will be a useful year-long resource going forward, but a notes that the main takeaway from the Covid-19 lockdown has been to underscore the importance of in-person interaction at markets.